Strategic Partners

Strategic Partners Prudential Logo


Strategic Partners Prudential Logo

Our Heritage

Established on 1 August 2002, Strategic Partners (SP) has grown to be one of the largest Prudential groups in Singapore today. Started by 13 visionary Agency Leaders, SP is now headed by 35 Agency Leaders who have more than 600 years of financial advisory experience between them. 

Grounded in the belief of strength in diversity, SP is made up of people with different backgrounds in pursuit of a common goal. Financial Consultants benefit greatly from the generous and open sharing of ideas, oftentimes creating unique solutions in the process.

Embodying SP’s philosophy of succeeding together, our logo is a heart encompassed in a triangle built on a solid rock. Formed by the amalgamation of diverse backgrounds, the rock provides a robust foundation upon which we strive for the common goal of reaching the top. At the heart of it all, we treat all those around us with love and respect, never failing to help one another. 

Our Culture


With representation from various age groups and backgrounds, all are welcome at SP. The synergy created from diversity propels each and every Financial Consultant to greater heights. Bonded by the shared value to maintain high integrity while pursuing career success, Financial Consultants always do well and do good. Ethics is key in SP.


SP is an organisation that prides itself on performance excellence for every level of Agency Leaders and Financial Consultants. Backed by many professionals who hold qualifications such as Chartered Insurance Agency Manager (CIAM), Associate Financial Consultant (AFC), Chartered Financial Consultant (ChFC) and Chartered Life Underwriter (CLU), SP Financial Consultants are knowledgeable and highly valued.

Strategic Partners Prudential Insurance Group Singapore
SP Support You All The Way


Regardless of background and experience, SP helps you to be the best version of yourself. Regular training and spontaneous consultations are de rigueur at SP. Leaders share knowledge and their experience, newbies share trends and popular culture. The openness in communication and cross-cultural exchanges are and will always be part of SP’s DNA.

Our Pledge​

Our Pledge - New

Our Workplace

Whatever your style – casual and relaxed, or formal and efficient – SP has created the perfect work environment for all. Centrally located at Alexandra, the SP office is designed to be an optimal space for both work and play.


Meet Our Leaders

Forming the backbone of SP are our 35 Agency Leaders who bring with them a wealth of experience. Individually strong and indomitable together, consultants can count on the leaders’ suite of strengths to tackle any challenges.

Strategic Partners Agency Our Leaders